Pre-Impressions
I am looking forward to this tour and am excited to walk around the town hall and city of Leuven while learning about its history. I always enjoy seeing old historical buildings and learning about what life was like in the past. I think that Leuven will be a great place to do so, and I am also excited to see another city in Belgium. I am not exactly sure what places we will be visiting on the tour, but I will be keeping an open mind and will be willing to see and learn about anything.
Post-Impressions
I learned a lot on the tour of Leuven and really enjoyed seeing this beautiful city. I learned that many buildings in Leuven burned down during WWI (in 1914). These buildings were then rebuilt in the 1920's and were made to look like the original buildings. Now, you can tell which buildings are the rebuilt ones because they have a stone on them that has a picture of a burning building along with "1914." We also learned about the begijnhofs who lived in a specific area of Leuven, known as "Groot Begijnhof." This was my favorite part of the tour, because the whole area is so beautiful. They were women who were similar to nuns, but did not take the same vows that nuns did. They lived together in a community until they married, in which case they were allowed to leave. Now, this area is the home of some graduate students who attend the university in Leuven. We also learned about some of the historical figures that are sculpted on the outside of the town hall building. I was surprised by how interesting the tour was and how much I was able to learn about Leuven.
The Stella Artois brewery is located in Leuven, although we were not able to tour it while we were there. Stella Artois has done a lot of advertising in recent decades. Stella Artois has advertised itself to be a more expensive brand, but one that is well worth the price for its high-quality beer. Stella Artois has become a multinational enterprise (MNE) because it is headquartered in Belgium, but also has operations and distributors throughout the world. It has a brewery in its hometown of Leuven, but also brews beers around the world. This would be an example of Stella Artois' international entry strategy. Additionally, the company has decided to use advertising to promote its products. Stella Artois originally advertised using posters, but eventually moved into commercials, or short films as they were known, in order to spread awareness of the brand. Its customers are loyal to the brand and the high-quality that they receive when purchasing Stella Artois beer.
http://piercebrennandesign.wordpress.com/2014/01/24/brand-identity-the-stella-artois-story/
Gapsar Chapter 8 & 12
I am looking forward to this tour and am excited to walk around the town hall and city of Leuven while learning about its history. I always enjoy seeing old historical buildings and learning about what life was like in the past. I think that Leuven will be a great place to do so, and I am also excited to see another city in Belgium. I am not exactly sure what places we will be visiting on the tour, but I will be keeping an open mind and will be willing to see and learn about anything.
Post-Impressions
I learned a lot on the tour of Leuven and really enjoyed seeing this beautiful city. I learned that many buildings in Leuven burned down during WWI (in 1914). These buildings were then rebuilt in the 1920's and were made to look like the original buildings. Now, you can tell which buildings are the rebuilt ones because they have a stone on them that has a picture of a burning building along with "1914." We also learned about the begijnhofs who lived in a specific area of Leuven, known as "Groot Begijnhof." This was my favorite part of the tour, because the whole area is so beautiful. They were women who were similar to nuns, but did not take the same vows that nuns did. They lived together in a community until they married, in which case they were allowed to leave. Now, this area is the home of some graduate students who attend the university in Leuven. We also learned about some of the historical figures that are sculpted on the outside of the town hall building. I was surprised by how interesting the tour was and how much I was able to learn about Leuven.
The Stella Artois brewery is located in Leuven, although we were not able to tour it while we were there. Stella Artois has done a lot of advertising in recent decades. Stella Artois has advertised itself to be a more expensive brand, but one that is well worth the price for its high-quality beer. Stella Artois has become a multinational enterprise (MNE) because it is headquartered in Belgium, but also has operations and distributors throughout the world. It has a brewery in its hometown of Leuven, but also brews beers around the world. This would be an example of Stella Artois' international entry strategy. Additionally, the company has decided to use advertising to promote its products. Stella Artois originally advertised using posters, but eventually moved into commercials, or short films as they were known, in order to spread awareness of the brand. Its customers are loyal to the brand and the high-quality that they receive when purchasing Stella Artois beer.
http://piercebrennandesign.wordpress.com/2014/01/24/brand-identity-the-stella-artois-story/
Gapsar Chapter 8 & 12